It’s no secret that the last few years have been a wild ride; it should also come as no surprise that because of it, we’re online more than ever before.
We’re seeing a huge change in the marketing landscape, including real estate marketing. Here are some of the trends we’ve noticed in 2023:
Immersive Property Tours with VR & AR
The traditional photo galleries and 360-degree panoramas are taking a backseat. Virtual and Augmented Reality tech is now allowing prospective buyers to walk through a property without leaving their homes. You can explore a luxurious beachfront home while lounging in your living room—comfortably scrolling in your sweatpants.
The Allure of Hyper-Local Insights
People don’t just want a home, they want a lifestyle. In a world where we can google anything and everything, sharing unique local insights becomes priceless. Highlighting that charming little café or the community's favourite dog park can truly make a property stand out to potential buyers. As a real estate agent, sharing these local gems not only gives your listings an edge but also establishes you as the go-to community expert.
Chatbots & AI: Our New Assistants
AI and Chatbots have entered the marketing scene in a very mainstream way - it makes sense that this would trickle its way into real estate marketing too. These smart tools are always on, ready to field inquiries and help organize showings. It's like having a personal assistant who never needs a coffee break.
Harnessing the Power of Data
We have access to so much technology - it allows us to understand market trends and buyer behaviours like never before; while also providing us with detailed insights to make better marketing decisions.
Video Content: A Marketer's Best Friend
Gone are the days of endlessly scrolling static pictures, now it's all about engaging content. From drone footage to 3D walkthroughs to clips on TikTok or Instagram Reels—if it's dynamic, it'll capture attention and help drive sales.
Eco-Consciousness: Not Just a Trend
Sustainability is no longer just a buzzword; it's a way of life–it’s something people are actively conscious about. Properties that boast eco-friendly features are not only in demand but are also paving the way for a better future.
Dynamic Property Websites
We sound like a broken record, but pictures of a listing are not enough!! Today's property websites are interactive hubs featuring tools like mortgage calculators, spotlights on local hotspots, and authentic reviews. It's about offering a comprehensive and immersive experience even before the first visit.
Social Media: The New Marketplace
Social platforms like Facebook, Instagram and TikTok aren’t just about life updates anymore and posting pictures of your dog; they’ve become marketplaces for real estate. It’s become more of a global community for personal and professional networking.
The Power of Personal Touch
With all the technology we have at our disposal, it’s easy to automate how we communicate with potential buyers. Although automated communications have their place, we’re seeing that a personal touch goes a long way. Crafting messages that feel like they're coming from a friend adds an invaluable personal touch that people appreciate. Don’t underestimate how important this is!
Community Engagement: Beyond the Property
Just like local insights are trending on listings, creating meaningful local connections by showcasing neighbourhood businesses or hosting community events can significantly increase a property's curb appeal. After all, investing in real estate is as much about the area as it is about the actual property.
As 2023 is coming to an end, these trends are not just reshaping real estate marketing; they're redefining the entire home-buying experience. It’ll be exciting to see how 2024 shapes up and how the housing market will continue to change in this digitally enhanced age.